Yes, you still need an awesome website!

Yoast is the number one WordPress SEO provider for many years now. They have been giving the same advice for years,

“Make sure your site is really, really awesome! Don’t use tricks”.

While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Having an awesome website with high quality content and a great user experience will not instantly improve your ranking. In the long run,
though, it will definitely affect your SEO positively!

Attractive websites have a lower bounce rate and a much higher chance of receiving social media attention. These are exactly the two things you need to make sure your website will keep ranking well in the long run. If nobody ever talks about your website on social media, how can Google keep thinking it’s a good site?

Awesome websites will also result in higher conversion rates. If your audience likes and understands your website, the chance of them buying your products or returning to your website is of course much higher. What’s important to remember is that you should mainly focus on your users and their experience of your site.